Oat Milk Market Size, Growth & Trends Forecast 2025-2033

Market Overview:

The microbial identification market is experiencing rapid growth, driven by rising health consciousness, sustainability driving demand, and café culture influence. According to IMARC Group's latest research publication, "Oat Milk Market Size, Share, Trends, and Forecast by Source, Product, Packaging Type, Application, Distribution Channel, and Region, 2025-2033", The global oat milk market size was valued at USD 717.8 Million in 2024. Looking forward, IMARC Group estimates the market to reach USD 1,845.6 Million by 2033, exhibiting a CAGR of 11.1% from 2025-2033.

This detailed analysis primarily encompasses industry size, business trends, market share, key growth factors, and regional forecasts. The report offers a comprehensive overview and integrates research findings, market assessments, and data from different sources. It also includes pivotal market dynamics like drivers and challenges, while also highlighting growth opportunities, financial insights, technological improvements, emerging trends, and innovations. Besides this, the report provides regional market evaluation, along with a competitive landscape analysis.

Grab a sample PDF of this report: https://www.imarcgroup.com/oat-milk-market/requestsample

Our report includes:

• Market Dynamics

• Market Trends and Market Outlook

• Competitive Analysis

• Industry Segmentation

• Strategic Recommendations

Factors Affecting the Growth of the Oat Milk Industry:

• Rising Health Consciousness

Oat milk has been fully embraced by consumers who perceive it to be healthy because it is lactose-free, has low saturated fat and offers fiber content. There is still a surge of consumers looking to oat milk for the benefits of a plant-based diet more generally and sustainable eating habits. There are also fitness individuals and health-conscious consumers who are exploring oat milk in response to amenities and retail, which has seen oat milk grow like most dairy alternatives. Brands are also adding fortified versions of their oat milk products offering vitamins and and/or mineral to attract functional food buyers. This trend is reflective of a bigger functional food movement that is becoming increasingly appealing to consumers who want function without sacrificing taste or convenience.

• Sustainability Driving Demand

Environmental issues are driving oat milk adoption because oat milk uses less energy, land, and water compared to dairy production. Eco-minded consumers are aware of carbon footprint related to their purchases, and oat milk is a sustainable choice because it has a lower carbon footprint when compared to other beverages, including dairy. Brands are promoting that they source ingredients sustainably and package with sustainability in mind to meet what consumers want. Oat milk is an increasingly popular choice given not only its sustainability, but it also meets the definition of a circular economy, upcycling a byproduct of oat flour, and companies have gone further than that by fostering local green initiatives. This trend has affected purchasing decisions, and retailers and food service are adding oat milk options to meet the demand for sustainable alternatives. Sustainability is no longer a trend; it is a significant purchase choice factor in the plant-based beverage space.

• Café Culture Influence

Specialty coffee shops have taken oat milk into the mainstream, as baristas appreciate its creamy consistency and neutral flavor. And coffee shops around the world are offering oat milk as a default alternative to milk, and in turn are facilitating a shift in consumer behaviors beyond our stores. There has also been much social media buzz surrounding oat milk lattes and artisanal coffee beverages, particularly among younger consumers. This out-of-home demand for oat milk has impacted grocery sales as consumers are trying to replicate the café experience at home. The connection between foodservice trends and growth in grocery store sales demonstrate oat milk's cultural relevance and its place as a staple in the plant-based movement.

Leading Companies Operating in the Oat Milk Industry:

• Califia Farms LLC

• Earth's Own Food Company Inc

• Elmhurst Milked Direct LLC

• Happy Planet Foods Inc.

• Oatly AB (Cereal Base Ceba AB)

• Pacific Foods of Oregon LLC (Campbell Soup Company)

• Planet Oat Oatmilk (HP Hood LLC.)

• RISE Brewing Co.

• The Hain Celestial Group Inc.

• Thrive Market Inc.

Oat Milk Market Report Segmentation:

By Source:

• Organic

• Conventional

Conventional oat milk leads (74.0% share) due to affordability, wide availability, and strong supply chain integration, while organic variants grow steadily.

By Product:

• Plain

• Flavored

Plain oat milk dominates (58.3% share) for its versatility, clean-label appeal, and suitability for cooking, beverages, and dietary preferences.

By Packaging Type:

• Cartons

• Bottles

• Others

Cartons hold the largest share (53.2%) owing to convenience, sustainability, and effective preservation, aligning with eco-conscious consumer trends.

By Application:

• Food

• Beverages

Beverages lead (68.2% share) as oat milk’s creamy texture and neutral taste make it a preferred dairy alternative in coffee and drinks.

By Distribution Channel

• Supermarkets and Hypermarkets

• Grocery Stores

• Online Stores

• Others

Supermarkets & hypermarkets capture 40.4% share due to product variety, accessibility, and promotional strategies driving consumer purchases.

Regional Insights:

• North America (United States, Canada)

• Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)

• Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)

• Latin America (Brazil, Mexico, Others)

• Middle East and Africa

Europe dominates (52.8% share) with strong plant-based adoption, sustainability focus, and supportive policies, led by Germany, UK, and Sweden.

Research Methodology:

The report employs a comprehensive research methodology, combining primary and secondary data sources to validate findings. It includes market assessments, surveys, expert opinions, and data triangulation techniques to ensure accuracy and reliability.

Note: If you require specific details, data, or insights that are not currently included in the scope of this report, we are happy to accommodate your request. As part of our customization service, we will gather and provide the additional information you need, tailored to your specific requirements. Please let us know your exact needs, and we will ensure the report is updated accordingly to meet your expectations.

About Us:

IMARC Group is a global management consulting firm that helps the world’s most ambitious changemakers to create a lasting impact. The company provide a comprehensive suite of market entry and expansion services. IMARC offerings include thorough market assessment, feasibility studies, company incorporation assistance, factory setup support, regulatory approvals and licensing navigation, branding, marketing and sales strategies, competitive landscape and benchmarking analyses, pricing and cost research, and procurement research.

Contact Us:

IMARC Group

134 N 4th St. Brooklyn, NY 11249, USA

Email: sales@imarcgroup.com

Tel No:(D) +91 120 433 0800

United States: +1-631-791-1145